Because it looks like you have French accent and because Marcel Proust said something in the likes of happiness being good for the body, but it is misery that develops the soul. He also said, having spent most of his ife in bed, unaccompanied, that those who love and those who are happy are not the same. We could not agree less.

 

Well, because this is what irresistibility looks like. And because after spending the weekend listening to Yale open lectures on Human Nature, Socrates provides the philosophical answer as to why Stockholm and New York complement each other so well. According to him a good city posses four virtues: wisdom, courage, moderation and justice. The Swedish society is juste, excel in moderation, and is fairly wise. New York has plenty of courage and wisdom, but is extremely unjust and the word moderation is not a part of its vocabulary. And as much as we want to play with your dark curls, we're hoping a rare breed of the courageous heart beats underneath that chest.

Because instead of saying "Great job", you ask people to explain how they went about doing what they did and thus reaffirm to themselves what a great job they've done. And because you suggest finishing internal conversations on the same tone as external once, hence, if you feel like you are stuck in a mental back alley you just tell yourself to leave it for now and don't worry about it. We will solve this at some other point. And because you too are a member of the secret society of happy people.

Although this image looks insanely and meticulously styled, and American men have the broadest necks in the world, we see a sweetness shining through and that's about all we care for.

Because we love the causual unbottoned shirt, the books and the beard.

We roamed through grandpa's old library and found a tiny book called Ord på Vägen. A completely, to us, unknown Jakob Billström spelled out what we know, adore and find most frustrating when it come to love;

"Kärleken skall vara en gåva av en annans fria och för den själv likväl oemåtståndliga vilja. Den kärlek man erhåller av medlidande, efter böner, efter hot eller gräl ... vad värde har egentligen den? En kärlek som byggs på rättigheter är ingen kärlek."

Vi kan erövra det mesta vi åtrår utom ett: den äkta kärleken. Den är suveränt fri, går obönhörligt sina egna vägar. Hur vi än åstundar den - är det inte bättre att avstå hur det än svider, om den inte är helt frivillig? I kärleken måste givandets och tagandets vågskålar väga jämnt.

Because when we told our boss we thought it would be a good idea to corporatize social and environmental problems (bolagisera samhällsproblemen), he looked at us in that same doubtful way. Only so that when you do it, it's very attractive.

Because dudes who so obviously part-time as models possess such clean cut good-lookingness that it makes most of the IKEA catalogue look messy.

Because you are so very attractive, simply by being incredibly light-blue, laid-back, having kind eyes, bony fingers, dimples and the best seven letters in the world printed over your chest.

Because the feet take a person to where one's heart is. And our feet like walking in the direction of straight jaw lines and green eyes.

Because, as Albert Camus writes in The Plague;

"... a loveless world is a dead world, and always there comes an hour when one is weary of prisons, of one's work, and of devotion to duty, and all one craves for is a loved face, the warmth and wonder of a loving heart."

Because nothing warms frozen bones as Brooklyn bars in wintertime.