Because;
a) we love the refreshing realism-pessimism that Parisians master,
b) you can spend a day at an Indian market, overflowing with silk, gold, spices, trash and stuff made of dreams, yet come to the conclusion; "Actually, I did not see anything that I really liked" and
c) when you say; "I have absolutely no idea what you are talking about", we know that we are on to something.