Friday, March 26, 2010

In our field studies we've noticed a distinctive difference between the Swedish vs. American perception of the term "I wanna make out with you all the time". There are always exceptions to the rule, but in general this is what it's like:

An American thinks "Great!", interpretating "all the time" as "whenever I like" or "as long as I want to".
A Swede on the other hand, he gets a bit nervous.
"ALL the time...?" he ponders. In accordance to his honest and serious nature, he wonders if this means that he has to quit his job, stop seeing his friends and give up all other pleasures in life. In his mind, this is a way too big responsibility and does best in avoiding whoever put so much pressure on his poor soul.

Needless to say, we prefer dudes who appreciate a simple compliment and take themselves less seriously.