Last New Year, our resolution was to learn how to seduce men. That is clearly an art that takes something more like a lifetime than 300+ days to master, but with a Key Performance Index of number of new male acquaintances, we can look back at 2010 with a slight blush, a big smile and report back to our shareholders of a highly successful year for easy lovers.

That said, for the new year two of our themes are Simplicity and Quality. The first one does not mean the easy way, but rather the straighforward, självklara, natural way. Things are complex, not complicated. And one of the best ways to succeed is to KISS; Keep It Simple, Stupid.

Concerning Quality, it's what we should always strive for; in the work we do, how we live our lives, how we choose to spend these blessed days. Above all, it's about quality over quantity when it comes to men. Quality meaning romance, boyfriends and deep, burning desire. It's a realization that it is rather nice to long for things, to move away from instant satisfaction and enjoy the wait for something brilliant. And taking even greater pleasure in it when it finally appears.