Well, because this is what irresistibility looks like. And because after spending the weekend listening to Yale open lectures on Human Nature, Socrates provides the philosophical answer as to why Stockholm and New York complement each other so well. According to him a good city posses four virtues: wisdom, courage, moderation and justice. The Swedish society is juste, excel in moderation, and is fairly wise. New York has plenty of courage and wisdom, but is extremely unjust and the word moderation is not a part of its vocabulary. And as much as we want to play with your dark curls, we're hoping a rare breed of the courageous heart beats underneath that chest.

Because you make us dance for hours and hours, making us happier. Because we love bright smiles and handsome, older Brits who reside in Venice beach. And because we forgot to ask if you meditate, but of course you do.

Because of your relaxed yet focused and productive demeanour, your broad shoulders, thick hair, the timeless beauty of a light blue shirt, sleeves rolled up and the arms and hands of men. And because we know that you have a French accent and that it smells like start-up in there.

Because the warm sunshine feels sweeter with you. And because one of our latest insights is this that things very seldom work at the first try. Once you realize that, you are less disturbed when things don’t go your way at once. They so rarely do. We have also experience a ridiculous amounts of failures, declines and the like this spring, which we like to see more as a sign of multifold activity from our side, than that we should be inadequate as human beings. Of course, the universe is guiding us in the right way, and these things were simply not meant to be, regardless of how hard we tried. There are other missions in our destiny that would be distorted by becoming a California start-up community manager, attending Singularity university, winning the green card lottery, etc. In a way, we might be this sunny sided simply because we are such good friends with failure and always see it as an opportunity for learning something new or taking another direction. Like our poetic interpretation of keeping to the right in the escalator: Active or still, but always forward.

Thinking about where we want to go in life, we landed in a vision of a fun, dynamic team, a global quest, improving peoples lives and seeing something grow and create impact. That, or a biodynamic farm family life somewhere between the mountains and the sea. During this we pondered over why men are overrepresented in the entrepreneurial community and maybe it is because they cannot have babies the same way women do. There are several similarities between nuturing a toddler and a start-up, and issues of both risk taking and return on investments, although in different forms, are clearly a part of the deal. As for our own board of directors, we were amused to see an overrepresentation of beards on the male members, and regardless of sex, courage goes well with all fashion.

Because we were recently invited to host a workshop at an architect firm and presented as “systems thinking and storytelling experts”. Not only were we delighted to get paid for love bombing architects, reading short stories and doing meatball experiments, one of the handsome participants was also a previous blog posts. He was very intelligent and in the end he wrote a tale of two lovers who had not yet met . And stuff like that makes our day.

Although this image looks insanely and meticulously styled, and American men have the broadest necks in the world, we see a sweetness shining through and that's about all we care for.

Because you order a no-room grand drip coffee (medium black coffee) every morning and more than 60% of the times, they get the order wrong. And you can not think how someone could get a simple coffee order wrong. So, you tried various tactics to place the order by changing sequence of words and pauses. They were:

1. Grande drip, (pause) no room
2. Drip coffee (pause) no room, grande size
3. Grande, no room (pause) drip
4. Grande drip no room-no pause
5. Grande no room drop-no pause
6. No room, grande drip-no pause
7. No room (long pause-count 123 in your head) grande (short pause-count 1 in your head) drip

Number 7 is the winner! If you follow 7, you have the highest likelihood of getting the medium black coffee you want.

And because you've attended our second favourite institution of learning (not counting life itself) Singularity University, who challenges all their students to have a positive impact on 1 billion people withing 10 years of launching their projects. And because at some point it will be a good idea to fall in love.

Because with that timeless beauty and sophistication, you look like a character out of the world of Scott F. Fitzgerald. And since we are fantastically successful in mastering our New Year's resolution of FOCUS, Tender is the night will provide the romance until we reap equal victories in the area of LOVE.

He seemed kind and charming - his voice promised that he would take care of her, and that a little later he would open up whole new worlds for her, unroll an endless succession of magnificent possibilities. /.../

"I was watching you," he said, and she knew he meant it. "we've grown very fond of you."
"I fell in love with you the first time I saw you," she said quietly. He pretended not to have heard, as if the compliment were purely formal. /.../

She did not know yet that splendor is something in the heart; at the moment when she realized that and melted into the passion of the universe he could take her without question or regret. /.../

When she saw him face to face their eyes met and brushed like birds' wings. After that everything was all right, everything was wonderful, she knew that he was beginning to fall in love with her. She felt wildly happy, felt the warm sap of emotion being pumped through her body. /.../

Yet think she must; she knew at last the number on the dreadful door of fantasy, the threshold to the escape that was no escape; she knew that for her the greatest sin now and in the future was to delude herself. It had been a long lesson but she had learned it. Either you think - or else others have to think for you and take power from you, pervert and discipine your natural tastes, civilize and sterilize you. /.../

Tangled with love in the moonlight she welcomed the anarchy of her lover.

Because our new favourite expression is blue-sky thinking.

Ah, because between boyfriends is the new single. And because dark, medium-length hair and nice guys are the best.

Because you look like a modern day, drummer hippie who gives us good vibrations. And because a Chinese girl who sat next to our brother on the plane and ended up celebrating Christmas with us gave mother a book: A New Earth by Eckhart Tolle. Our mom disregarded it as mumbo jumbo and the paperback ended up in our loving hands. We are unsure of what to make of Tolle himself, but he does bring forward some worthy ideas:

Whatever you do, to ensure a positive "vibrational frequency of consciousness" you should make sure that you are in one of the following states: acceptance, enjoyment or enthusiasm. "If you can neither enjoy or bring acceptance to what you do - stop. Otherwise, you are not taking responsibility for, which also happens to be the one thing that really matters: your state of consciousness."

"Unlike stress, enthusiasm has a high frequency and so resonates with the creative power of the universe. This is why Ralph Waldo Emerson said that, "Nothing great has ever been achieved without enthusiasm." The word enthusiasm comes from ancient Greek - en and theos, meaning God. And the related word enthousiazein means "to be possessed by a god."

The book is really about not minding what happens, acknowledging that the good that already is in your life is the foundation for all abundance, that you cannot lose something that you are and that our main purpose in life is to be and do whatever we are right now. There is no such thing as becoming successful. You can only be successful, by being one with life and being one with now. "You then realize that you don't live life, but life lives you. Life is the dancer, and you are the dance." Amen.

Let's dance.

Rosy cheeks, lovely locks and we've never seen John Lennon look so irresistible. Besides being a musical genius and an old soul, he said something very true about partner selection; "I'd never met a woman I considered as intelligent as me. That sounds bigheaded, but every woman I met was either a dolly-chick, or a sort of screwed-up intellectual chick. And of course, in the field I was in, I didn't meet many intellectual people anyway. I always had this dream of meeting an artist, an artist girl who would be like me. And I thought it was a myth, but then I met Yoko and that was it."

"He has curly black hair, pale-green eyes, and the relaxed demanor of someone who lives five minutes away from his favorite beach."

Sometimes, thanks to the talented writers at The New Yorker, we don't even need images.

First and foremost, guys with golden blazers will always get our vote. Secondly, wavy hair is gaining a substantial lead, bringing the men of manes way ahead of beards. And thirdly, we were recently advised to look at things in processes, not one time action points, and that life is all about creating good habits.

Because your name is Texas, and because of the vast horizons that guarantee nothing.

Because, wow. Because few things are as gorgeous as lusterous curls. Because your talent emerges out of working with other talented individuals. And because people talk about wanting a piece of the cake, failing to see that the cake is all over the place. And it seems like you see the importance in understanding what is going on, that the only two things you need to change the world is imagination and a smart phone, and in order to be irreplaceable one must always be different.

Because we adore dark curly hair, leather, extravagant wall paper, potato chips and Reese's peanut butter cups.

And because research has shown that the answer to the question "Do you like the taste of beer?" is more predictive than any other of whether you are willing to have sex on a first date.

Because in California we've learnt that a key to prosperity is to replace judgement with curiosity and create a lot of ideas worth stealing. We've also understood that ideas are cheap and that execution is key, that you can solve a lot of problems using post-its and that ambition levels are contagious. Most things are in flux and the only thing you can (aim to) control is your own excellence. It is better fail than to do nothing at all, or rather, fail fast to succeed sooner. The success of others will reward you too. Greater challenges offer more space for innovative solutions. Bedroom eyes, prominent cheek bones and all the things you do will connect in the end. That's why you should be as open and exploratory as possible.

Because we can't remember the last time we saw a man in a tie and a plaid shirt. And because you encompass the very mis-leading notion of the man as a stable, funny, great dad, great lover, hard working and reliable God.